1) Q: What is Global Marketing Effectiveness 2000?

A: A collaborative effort between Kellogg Graduate School of Management and InnaVision Global Marketing Consultants that will provide a quantitative assessment of the best practices employed by the leading global marketers. The study's focus is on global branding, the use of technology, and the ability to tap into an organization's collective knowledge. In addition to an external benchmark, the study will also provide insights into how your organization perceives its performance in these areas against its own internal expectations.

2) Q: What is global marketing effectiveness?

A: GME is a defined term for the study. The definition is: the achievement of competitive advantage by thinking and acting as a global entity.

3) Q: What are the key benefits to our company of participating in this study?

A: You will gain insights into performance gaps versus internal expectations and external benchmarks. This learning will help guide plans for improvement in core global marketing activities.

4) Q: Who will conduct the research?

A: The research will be designed and executed jointly by InnaVision Global Marketing Consultants and Questar Marketing Research, two firms with broad experience in the areas of marketing effectiveness and organizational research.

5) Q: Can we benchmark our data versus our key competitors or industry segment?

A: Yes, if there are adequate participants from your industry or relevant competitive group. At a minimum, you will have a benchmark for a group of consumer marketing companies.

6) Q: Will we be provided with a company participant list along with the final report?

A: A complete participant list will be provided. You will have data for your company with comparison to the aggregated data from other companies. There will not be any specific reporting of data for any company other than your own.

7) Q: Can multiple business divisions from the same company participate, and be provided with separate reports, presentations, etc.

A: If the divisions are autonomous and independent of each other, multiple participations can occur. However, each participating division would be subject to the same terms and conditions as independent companies.

8) Q: Can we add a few questions to the questionnaire for our own internal purposes?

A: Yes, a package allowing customized questions is available. See Participation Options for details.

9) Q: What role will Kellogg Graduate School play in the study design, participant recruitment, and study execution?

A: Kellogg's role is to oversee the project's design and provide insight into data analysis. InnaVision and Questar will jointly execute the study, and compile, analyze, and report the results.

10)Q: Will the results of the study be published for public use?

A: If the results of the study were judged to be important enough to warrant publication, the general findings would likely be the subject of an article for trade and/or academic publications. No findings identifying a specific company will be published without that company's permission.

11)Q: What are the terms and conditions for participation?

A: See Terms & Conditions

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