Global Marketing Effectiveness 2000 Introduction

	Northwestern's Kellogg Graduate School of Management and InnaVision Global Marketing Consultants are proud to announce their co-sponsorship of a pioneering new study: Global Marketing Effectiveness 2000. This study will examine participants' global marketing practices to uncover opportunities to improve performance. The participation of leading consumer marketing businesses will enable comparisons between your performance and insightful aggregations of other participants. This study will generate enormous business and academic value from the knowledge uncovered. From better leveraging corporate strengths, to re-energizing the organization through interactive self-assessment, this study will make participants more competitive in the 21st century. We encourage participation of those leading firms truly seeking to improve their global marketing performance. Please give participation serious consideration; the study cost could be recovered through a single opportunity seized or a costly misstep avoided, as a result of your improved marketing practices.

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