InnaVision Global Marketing Consultants is pleased to announce that the Kellogg Graduate School of Management at Northwestern University has agreed to cosponsor the first-ever Global Marketing Effectiveness Study. This study will give the executive leadership of the world's largest consumer marketing companies new strategic insights for how to manage their global business.

Kellogg's interest in the study is to provide academic researchers with a unique glimpse into many companies' inner workings on the exact same measures. The data will provide empirical support for various management and marketing theories currently in development. Kellogg's cosponsorship will result in greater understanding of how large consumer marketing companies are addressing the challenges of globalization.

Dean Donald P. Jacobs said, "This study will help quantify the various approaches large organizations are using to face the increased pace of globalization. We feel the timing of this study is critical since electronic knowledge management is beginning to have a real impact on the effectiveness of Kellogg's core market - the professional marketing community."

Chuck Allison, InnaVision President, said, "We're pleased Kellogg is cosponsoring the Global Marketing Effectiveness Study. Kellogg's expertise will ensure we are hitting the really hot topics with insightful research that will make a real difference for our clients."

InnaVision is currently working with Kellogg to finalize study details and invitations to study candidates will be sent in the near future.

InnaVision Global Marketing Consultants provide consulting services to corporate clients regarding Strategic Vision, New Product Innovation and Global Marketing. InnaVision's Corporate Headquarters are in Racine, Wisconsin, with satellite offices in Appleton, Wisconsin and Columbus, Ohio.