Survey up to 150 senior managers with marketing mix responsibility on global, regional (i.e., North America), or local (i.e., Canada) basis.

Detailed hard copy report for participant company with normative comparisons, and interpretive summary.

Presentation with in-depth analysis and recommendations by Senior Consultants.

US $57,000

All of Standard Package, plus the following:

The addition of up to 10 customized survey questions.

Presentation of in-depth analysis of customized results, and recommendations by Senior Consultants on further evaluation.

Provide electronic format of report for integration into participants' electronic network for wider internal distribution.

US $76,000

All of Enhanced Package, plus the following:

Exploratory focus groups with selected management, following discussion guide developed from management interviews.

Presentation of recommended corrective actions indicated from Study and qualitative research.

US $150,000