Global Marketing Effectiveness 2000 Sample Questions


	Hypothetical Examples: 1-5 point scale where 5=strongly agree
Does your senior marketing team share a global vision?		Gain global vision ownership at both the HQ and local subsidiary level.
Who has performed better: locally-organized or globally organized brand marketing?		Accelerate global new product rollouts by better leveraging local market understanding.
How valuable are electronic knowledge management systems?		Install a state-of-the-art marketing knowledge management intranet portal that aids decision-making and transfers best practices worldwide.
How does your company compare in control of marketing mix elements?		Assess local market situations to determine appropriate level of local vs. global control.
Is your company building brand equity effectively?		Measure & monitor brand equity in major markets and establish performance metrics accordingly.
Is your company managing R&D resources effectively?		Establish new product development processes and protocols that drive free-flowing idea sharing and rewards for successful worldwide implementation.