your actual global marketing performance against internal expectations of 150 or more marketing leaders across your company.

performance differences across geographical and product category structures within your company.

your organization structures, capabilities, and business processes against the best in the world.

areas of strength throughout your marketing organization.

your marketing effectiveness by marshalling resources to address performance gaps, and eliminate key weaknesses.

your global marketing efforts through an interactive self-assessment that taps into the key practitioners across your organization.

access to proprietary data that will be available only to study participants.

Global Marketing Effectiveness 2000 is the pioneering study to improve marketing performance. Starting with rigorous study design, and executed using broad mandatory participation across participant companies, this study will yield powerful management intelligence to fuel global marketing success strategies in the 21st century.