Scope
-
Identify best markets for your
Foodservice Equipment product lines.
-
Identify best new products to
build your product line.
-
Identify key strengths and weaknesses
in your company and recommend a directive strategy.
Process
-
Review key in-house market and
product information.
-
Research key competitors.
-
Interview key reps, distributors,
and customers.
Deliverables
-
Fact Book of key information
on your products and markets.
-
Management training.
-
Top management buy-in to new
strategies.
Results
-
Management team gains confidence
and credibility to make bold strategic initiatives.
-
New market opportunities = Steady
increase in sales and profitability.
-
FoodScope
delivers Innovation and Vision in Strategic Thinking in the Foodservice
Equipment industry.
Innovation
-
Understand the "full scope"
of opportunities in the foodservice market.
-
Become "market-driven." Adopt
a market-based approach to your customers.
Vision
-
Management team empowered with
better information and better decision-making capabilities.
-
Difficult trade issues successfully
resolved by your management team.
-
New product and market opportunities
clearly identified. Top management provides resources to exploit these
opportunities.
Representative
FoodScope Engagement
-
Opportunity Definition Study
for an international manufacturer and dispenser specialist for commercial
markets.
Scope
and Objectives
Provide a clear definition
of opportunities in the Foodservice Equipment market.
-
Develop a strategic context
for understanding the forces framing the market opportunities.
-
Recommend strategies to build
brand image and awareness.
-
Identify joint venture and acquisition
candidates.
Process
Opportunity Definition Study
involved:
-
Establishing a methodology for
understanding the impact of market segments, geography, product life cycle,
and competitive strengths and weaknesses.
-
Educating and training the management
team to use market information effectively in strategic planning.
Project
duration
Results
Opportunity Definition Study
gave management a set of priorities and directions for building the business.
Managers at all levels operate with a clearer understanding of the opportunities
and challenges that face their business. Management gained confidence in
decision-making related to market and product line issues. |
