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Scope
- Identify and codify
"best practices" in how you go to market.
- Build/refresh the
marketing knowledge of your managers.
Process
- Interviews with
key managers and review of relevant internal documents.
- Customization of
MarketTrainer
 to fit your
needs.
Deliverables
- A ready-reference
tool that answers "Frequently Asked Questions" in marketing strategy
and execution of marketing plans. ·
- Customized in hard
copy or intranet format to meet your needs.
Results
- Best practices
documented and explained for future application.
- Quick, efficient,
ready-reference tool.
- Managers trained
in "how to think and speak marketing."
Innovation
- Capture marketing
knowledge that gives you a competitive advantage.
- Speed up the learning
curve for new marketing personnel - get beyond training to creative
thinking and execution of needed marketing activities.
Vision
- Management team
confident that company is learning and building on solid marketing principles.
- Less time spent
training junior personnel - expectations for marketing activities clearly
defined.
- MarketTrainer
breaks through language, culture, experience barriers by using standard
examples that are relevant to your business.
Representative
MarketTrainer Engagement
- Sophisticated global
consumer packaged goods company needed consistent training tool for
new marketing personnel in foreign subsidiary.
Scope
and Objectives
- Create a Marketing
Training Manual that is not easily outdated and highly relevant to today's
marketing manager.
Process
Market Training Manual
involved:
- Standardizing a
format that was easy-to-use and that addressed key marketing activities.
- Interviewing key
managers across the globe to incorporate relevant examples and training
tools.
- Supplementing gaps
in information or training tools with best-in-class examples from outside
sources.
Project
duration
Results
Company has improved
its training cycle, as well as its retention rate of junior marketing
personnel. Customization has allowed tracking of successful marketing
practices. Self-study aspects of the Marketing Training Manual allow for
quick, efficient learning at minimal cost to the company. Experience gained
in marketing knowledge and application can now be directly tied to employee
advancement opportunities.
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