Introduction to MED

MED's comprehensive process is designed to identify and close Marketing Effectiveness Gaps by:

• Defining key information needs and processes and aligning the organization for competitive advantage
• Building a structure that turns marketing information into strategic knowledge
• Ongoing evaluation and process improvements

The MED Process - Graphical Summary

       The MED Process: Closing Effectiveness Gaps

With proper design, implementation and usage of MED, actual performance will align more closely with the company's vision.