Innavision Strategic Planning

Portfolio Analysis

Scope

Identify alternative product ranges that address financial, channel, end-user, and competitive issues.
Determine the most profitable Product Portfolio business management strategy.
Rank categories based on strategic research findings and size of opportunity.

Process

Review key market trends and competitor activity
Interview key executives.
Review key in-house financial and business plan performance.

Deliverables

Five year Strategic Plan
Objective assessment and management adoption of new product portfolio.

Results

Significant strategic research is implemented in the field.
Gain competitive edge over key competitors.
Streamline and repackage product portfolio. Implement new market launch.
InnaVision's Portfolio Analysis delivers Innovation and Vision in Strategy Development

Innovation

Know the key market trends and competitive activities that are impacting your product opportunities.
Identify strategy to divest, build, or acquire product lines in order to strengthen your portfolio.
Implement strategic market research.

Vision

Management provides resources to create the "Best Portfolio" of products for your business.
Generate incremental profits with a refocused product line.
Gain the competitive edge with your product portfolio.

Representative Portfolio Analysis Engagement

Portfolio Analysis of an international consumer durable manufacturer.

Scope and Objectives
Analyze the company Product Portfolio given the following objectives:

Identify alternative product ranges that address financial, channel, end-user, and competitive issues.
Recommend a research program that fully evaluates the alternatives.

Process
The strategic analysis was based on an extensive review of:

Conjoint Market Research findings conducted on simulated product ranges.
Over 25 senior executive interviews.
Historical Business Plans and Financial performance.
Portfolio product market trends and key competitor results.

Process Project Duration

3 months

Results

The entire product portfolio was streamlined, repackaged and launched nationally generating incremental profits. Competition was de-listed in a national retailing store, the client's most important customer.