• Oversee the new product development process from ideation to commercialization. 
• Gain launch approval to a business proposition that identifies specific new product opportunities. 

• Identify success factors for market entry into a highly competitive business. 
• Analyze market trends, key competitor activities, consumer habits and practices, need gaps, and segmentation opportunities.
• Approve an 18-month critical analysis to implement a rigorous new product development process. 

• New Product Development Process adopted and implemented. 
• Generation of a qualified list of new product ideas. 
• Assessment and plan for creating an action team to implement all phases of the New Product Development process.

• Top management agrees to a business development plan. 
• A creative team is assembled to develop new advertising. 
• New product concepts are prepared and readied for market research testing and evaluation.
• InnaVision delivers Innovation and Vision to your New Product Development Process

• Viable New Product Development process becomes part of your marketing strategy and approach.
• New product concepts can achieve "speed-to-market" status. 
• Core management team can be assembled to implement New Product Development process. Key "do's and don'ts" of product launches identified and communicated. 

• Successful new product launches lead to increased market share on critical brands. 
• New products will exhibit "product plus" and show strong sales and profitability. 
• Breakthrough products allow you to beat the competition to market. 

• New Product Development engagement for a global consumer packaged-goods company. 

• Direct the development of a new consumer products range of products for introduction into South Africa given the following objectives: 
• Oversee the new product development process from ideation to commercialization. 
• Gain launch approval to a Business Proposition that identifies specific new product opportunities over the next 6 years. 

• Assembling worldwide success factors for entry into a highly competitive business category. 
• Approval of an 18-month critical path analysis that required a rigorous new product development process. 
• Competitor analyses that identified vulnerabilities and strengths as well as anticipated strategic responses. 
• Analysis of market trends, consumer habits and practices, need gaps and segmentation opportunities.

Project duration

• 6 months