• QuickScope is a tool focused on improved marketing effectiveness.
• It is an intranet based communication system customized to meet marketing needs.

Process

• InnaVision leads business analysis.
  • Strategic priorities clarified.
  • Marketing strategy and execution assessed.
  • New product priorities and processes evaluated.
  • Marketing plans reviewed for consistency.
  • Competitive assessments completed.
  • Internal marketing best practices identified and incorporated.
  • Training gaps addressed.
  • Senior Management, Marketing and Information Services guided and coordinated.
• InnaVision develops the templates and builds the information with your organization.
• InnaVision interfaces with Senior Management, Marketing, and Information Services to develop and launch QuickScope

Deliverables

• An Intranet based marketing strategy tool that includes a customized collection of the key facts and analysis that drives your business success.
• The final system can be built using the InnaVision software templates. This system is a standard web approach using Microsoft tools and software.
• An alternative approach is to build a unique system, leveraging InnaVision expertise to develop superior content and design. This approach would allow use of your preferred networking software.

Results

QuickScope increases marketing effectiveness by fostering teamwork and alignment. 

• Vision strategies and measurements defined.
• Critical drivers of success identified.
• Marketing guidelines established.
• Success stories captured.

QuickScope increases marketing effectiveness by increasing awareness of future events, such as:

• Competitive threats.
• New product development.
• Share and volume trends.
• Consumer trends.

QuickScope increases marketing effectiveness by focusing on business results, such as:

• Marketing execution.
• Consistent analysis through templates and guidelines.
• Share and volume history.
• Financial performance.
• Market Research.
• Training.

QuickScope positively impacts the bottom line. 

• Realize revenue streams from new products faster.
• Greater new product success rate.
• More effective utilization of internal and external people and dollar resources.
• Quicker, higher impact response to competition.
• QuickScope delivers Innovation and Vision.

Innovation
QuickScope allows you to discover new strategic insight by investigating key data, such as:

• Market Research
• Marketing Tactics and Implementation
• Product Details
• Case Studies 

QuickScope helps you identify the trends that will affect your business future, such as:

• Share/Volume Updates
• Competitive Intelligence
• Marketing Results
• New Product Progress 

Vision
QuickScope provides constant, consistent support to agreed-upon strategies, such as: 

• Set Global Strategies
• Ensure Consistent Marketing Standards
• Coordinate Actions
• Identify Role Models
• Provide Resource 

QuickScope accelerates both the vertical and horizontal flow of knowledge transfer in a company through the use of:

• Executive Summary Of Key Business Issues
• News Flashes
• Interactive Forums
• Competitive Alerts 

Representative QuickScope Engagement 

• QuickScope engagement for an international consumer packaged-goods company. 

Scope and Objectives

• Design an Intranet system to link key managers across 20 countries and in seven key product categories. 
• Document best practices and key learnings. 
• Bring global management "up-to-the-minute" on competitor activity.
• Accelerate "speed-to-market" rollout of new products.

Process

• Key management team formed to link six major product groups and multiple function groups. 
• Review of pertinent marketing data. 
• Case studies written for ten countries identified as "most successful."
• Intranet system designed and implemented.

Project duration

• 9 months 

Results
Rated as the best innovation of the year by the company's top 35 marketing directors. 

Take our Diagnostic Quiz to identify areas where QuickScope can help accelerate your Global Marketing Effectiveness.

Click here to see an online demonstration of QuickScope.

"By clicking on the link above and logging onto the online demo site, you agree to the terms and conditions of use."