SuccessTracker
is a proven InnaVision service for clients eager to "capture" learning from
success stories or "best practices."
Scope
- Identify the key elements
that lead to success.
- Provide a consistent format
to detailed, factual accounts on how to achieve success, thus creating
a training model.
- Document success stories
so the learning is not lost and is easily transferred to later incumbents
in a management position.
- Publish in a Web format
allowing simultaneous, instant access to everyone around the world.
Process
- Detail objectives
of project.
- Conduct research
(review documents, prepare questionnaire, interview, search for material).
- Gain agreement with client
to conduct Case Studies, detailing objectives of project.
- Write prose to
tell the story. Links are used as "footnotes" to underlying factual
data in electronic versions.
Deliverables
- Comprehensive and concise
presentation of key facts and insights in a written document.
- Provide an external "expert"
assessment on success, avoiding inevitable biases from self-evaluation
or internal write-ups.
- Creation of a communication
vehicle to disseminate the information to key managers.
Results
- Key executives accelerate
their learning and manage their business more effectively (in other
words, the “wheel” is only invented once).
- Ad hoc successes are transformed
into corporate core competencies.
- InnaVision delivers Innovation
and Vision through SuccessTracker
.
Innovation
- Comprehensive and concise
presentation of key facts and insights.
- Ability to draw out key
insights through in-depth interviews with key managers.
- Creation of the best communication
vehicle, including Intranet communication.
Vision
- Create a learning opportunity
for your managers across the globe - learn from your proven success!
Representative
Case Study Engagement
SuccessTracker engagement
for a global consumer packaged-goods company.
Scope
and Objectives
Capture the key learning
for how the Canadian business reversed a share decline in a highly profitable
core business under price attack by a global competitor:
- Detail the background
of the situation.
- Identify the success factors
for the Canadian business.
- Provide detail on marketing
execution to create a model other businesses facing a similar situation
can use to jump-start their marketing planning.
Process
The Case Study was constructed
by:
- Review of pertinent internal
data from the Canadian business group.
- In-depth interviews with
key executives in the company and external experts.
Project
Duration
One month
Results
Top Management has documentation
on a company success story to use as a model for managers in other countries.
The Case Study is available
as an interactive web device accessible to everyone around the world.

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